It's no secret that the best way to increase blog traffic is by providing interesting content. In the article "The 5 C's of Blogging (What I've Learned Over 6 Years at ProBlogger", Darren Rowse explains the importance of useful blog content. Rowse states, "As I’ve said many times on ProBlogger over the years, if it’s not enhancing someone’s life in some way, the chances are, they’re not going to come back again."
I'm realizing more and more everyday how true this statement is. I visit over 30 blogs daily either through blog hopping or networking and it always seems that the blogs that have interesting and helpful posts are the ones that I seem to stay
on the longest and even read some of the archived posts.
Other important factors to writing effective articles and posts include writing article titles that are enticing to the reader as well as beneficial for SEO (search engine optimization). The article title should include keywords related to your post.
Secondly, keywords should also be within the first paragraphs of the article. Adding keywords within the first paragraph will ensure that they are picked up when the search engine spiders crawl your site.
If you aren't sure what the best keywords are for your topic, you can visit Google's Keyword Tool for a list of possible keyword variations. It's important to remember that you shouldn't only focus on the most popular keyword choices as these are very competitive keywords and your blog may not be able to compete with other prominent websites vying for those same keywords. For example if you have a work at home resource blog, using broad keywords such "work at home" is too competitive and will probably not drive the traffic to your site. However, expanding this keyword phrase to be more specific such as "work at home resources for moms" may result in increased blog traffic.