Thursday, October 14, 2010

5 Ways a Press Release Can Help Your Blog

Writing a press release is an additional way to promote and draw attention to your blog. Many companies use press releases to attract media attention and provide publicity for products and events.  Additionally, a press release can provide journalists with basic information for writing a story.  Press releases are used to announce events, promotions, awards, new products or services, and new blogs or websites.

It's never too late to write a press release and get the news out their about your blog.  Here are 5 ways in which writing a press release can help increase traffic to your blog as well as let the world know that your blog exists and is full of great information.

  1. Increased Traffic
    Submitted a press release to the major PR services will result in an increase in traffic directly related to your niche.  Thus, the larger the PR site, the more traffic you will receive.  However, submitting your press release to a larger PR site will charge a fee.  Press releases are seen by journalists and other bloggers within your niche and may send traffic your way. 
  2. Incoming Links
    Incoming links for quality sites is essential to success with getting to the top of Google search results.  Thus writing a press release with targeted hyperlinks can help boost your rating with search engines.  However, don't add too many links in the press release so else the whole process could backfire.  Adding one hyperlink for every 100 words is a good formula. 
  3. RSS Subscribers
    Many people don't have time to actually visit a website therefore many just read what is their RSS readers.  To target this group of people, add your feed information within the press release.  This will help to increase your number of subscribers.
  4. Get Noticed by Search Engines
    A press release can rank very well with major search engines such as Google.  This is a great way to get your "foot in the door" so to speak.  A well written, search optimized  press release could potentially rank well enough to end up on the first page of the search results.
  5. Get Noticed by the Media
    Those in the media such as journalist keep up to date on the latest press releases.  If your press release interests someone in the media, they may choose to become a subscriber or better yet decide to write a story about your blog.  If some of you aren't sure if something like this is possible, rent the movie, "Julie & Julia".  This movie is based on a true story about a women who wrote a blog about her journey of learning how to cook by creating all of the recipes in Julia Child's cookbook "The Joy of Cooking."  Julie's blog caught the attention of someone in the media which then led to interviews and eventually a book deal.  -- Anything is possible.
Here are some resources on how to write and submit a press release:

Sample Press Release Format
Press Release Writing Tips & Resources
Submit a Free Press Release


  1. Hi Cindy! THanks for the the follow, I'm here to return the favor! You have alot of great info here!

  2. I want to thank you for this article it was by far very informative. I have actually been exploring many different options to increase traffic to my site but I hadn't thought about doing a press release I am going to draft one this weekend.

  3. Hi and thanks for joining Mailbox Monday! Clearly I'm making my way around a bit late, but here I am!

    I'm e-mail subscribed and follow via GFC :-)

    Melissa AKA Froggy
    A little of this A little of that...

    PS) Make sure to stop by and add your blog event(s) to the Blog Event Directory!

  4. Thank you for this article! I am following you as you have really informative posts.




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